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It might seem somewhat pompous or ‘pushy’ for us to be telling reader how to read a book. However, the topic of the book is a bit offbeat for most medical professionals, and hence we would like you to make the best use of the time you invest while reading this book. We suggest starting with a flip through the chapters to get an overall idea of the topics covered. This browsing process will help you to get a basic idea of the book to form in your mind and make it easier to relate to the concepts that are discussed. The chapters in the book are named and arrangged in a manner that will help you with this. Those of you who already know a bit about digital marketing basics might want to dive right into specific chapters that spike your curioity or seem relevant to you. However, we suggest that you start with Chapter 1 after the flip-through so that theh flow is maintained as you consume the contents.
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